AB

let's go

Writer. Rider. Adventurer.

AB - Writer/Rider/Adventurer
Based in SouthernCalifornia & SouthEastAsia&777s.
andrewbaker77@gmail.com
+1-949-295-0711 / +65-658-105-44

They were blown away, thanks again for the amazing experience and ideas…lots and lots of great stuff.

- ECD Steve Elrick @ BBH Shanghai & Singapore, commenting on my creative leadership of the Cadillac China Project

YOU REALLY KILLED IT. AND FAST. THAT’S RARE. WE WILL BE STAYING IN TOUCH. THANKS FOR THE GREAT WORDS.

- Mark Wenneker, CCO at Mu//en, commenting on my Acura Film launching the amazing 2017 NSX Supercar and rebranding the automaker.

THEY [CLIENT] FUCKING LOVE THIS THING.

- Adam Russell, Project Manager for the Acura NSX Supercar Film.

Hey AB, we won the Fiat job beat Doner and FCB…. you certainly helped a ton. Appreciated.
M

- Mark Taylor at AwesomeSauce commenting on a Fiat Abarth VR project - currently in production.

Hey Andrew, you’re a superstar, Joel [Ewanick] (at the time CMO of GM) actually made the touchdown sign after I read your first script, and it got better from there…you definitely nailed it just like we thought. So congratulations. Well done. And thank you!

- ECD Kevin Roddy (now @ Hal Riney) commenting on my creative leadership for a General Motors project.

I just received a note from Alex Gellert saying how wonderfully you were received…we all couldn’t be happier, great work, so responsive and on top of your game. It never would have been pulled off without you, that I am certain.

- CEO Alex Gellert (via Kyle Dailey) at Merkley NYC commenting on my creative leadership for Mercedes-Benz.

VR & AI & SOCIAL
It’s not all cars. Some recent non-car projects that highlight experience in VR, AI, Digital, Social, Experiential, and Website Copy. Enjoy.

VR & AI & SOCIAL

It’s not all cars. Some recent non-car projects that highlight experience in VR, AI, Digital, Social, Experiential, and Website Copy. Enjoy.

CAR FREE DAYS
Yes, I do work on tons of non-car advertising. (Way way too many projects to remember, but some highlight brands are posted here.)

CAR FREE DAYS

Yes, I do work on tons of non-car advertising. (Way way too many projects to remember, but some highlight brands are posted here.)

MERCEDES-BENZ SUPERBOWL TV.
FULL-LINE LAUNCH.

Mercedes-Benz and Merkley NYC picked up a spot I originally wrote for the Mercedes-Benz GLK launch called “Welcome Home” and turned it into a Superbowl full-line launch spot.

ACURA NSX BRAND FILM

Had a really fun time with Mark Wenneker and Crew at Mu//en, creating a Brand Film for Acura and their amazing NSX supercar

I nearly cried…can you play it again.

- Deb Friedman, Nike Global Brand Director, commenting on my Nike pitch film.

vimeo.com DIGITAL / EXPERIENTIAL - TRUECAR.COM

Through the TrueCar Santa Monica Concert Series, I helped communicate the power of TrueCar’s data to change real life experiences. Teaming up with Jennifer Parke and Harold Valderama and Gmunk Productions, we brought algorithms to life by capturing the most powerful data of the concert - specifically individual concert goers emotions, the complete audience energy, and the passion of the music - and turned that emotionally-driven data into a shared and visionary Light Show experience.